Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.
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Our production: a colorful and irresistible variety
Attention to detail goes into each and every Goldbear. How? Take a look inside our production process.
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1,000+ products
HARIBO makes over 1,000 products worldwide.
HARIBO Celebrates 10-Year Anniversary of Iconic Kids’ Voices Advertisements
Since 2014, HARIBO's iconic advertising campaigns have spread smiles and a sprinkling of mischief by depicting adults going about their daily routines while playfully speaking with kids’ voices and mannerisms. Today, we are pulling back the curtain on how the magic is made with the release of a new behind-the-scenes video, showing the origins and how the advertisement's success has spread around the world.
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